Commercial Strategy
Pursuit of growth
The pursuit of growth fuels most companies. No matter if it is measured in traditional metrics like revenue and profit or more progressive indicators such as societal impact and environmental sustainability, achieving and upholding growth remains a core objective for organizations.
Strategy is about real choices
Growth is rarely a coincidence. Much rather, growth is the result of careful considerations and strategic planning. Strategy is about setting aspirations, about making deliberate choices, about creating an understanding of the conditions under which those choices where taken, and about structuring these into a roadmap of activities that will enable a company to achieve that aspiration.
People make winning strategies
Designing strategy is only half the battle. The difference between "strategy on paper" and “winning strategy” is execution. When it comes down to execution there is one common denominator for success: people. People execute and people decide how execution take places. What drives growth is not only choices on paper, but how people are engaged.
Agility secures long-term success
Strategy is not something that is rigid and fixed. Today’s world is changing, uncertain, and complex - choices we took may no longer be right today. Organizations must maintain a pulse on the present and secure they have an understanding of the future. They need ongoing strategic dialogues, dare to make changes outside planning windows, and re-activate the organization around choices regularly.
Working with atomiq
We are dedicated to partnering with businesses in achieving a new strategy paradigm. We help design and execute impactful growth strategies and establish operating models that ensure strategy is treated as a continuum rather than a periodic event.
WHAT WE DO
Strategy Design
The Power of Co-Creation
We believe in the power of community and the collective intelligence of an organization. This drives approach is rooted in co-creation. We foster environments where teams shape the future with joint insight and ideas.
Shaping Bold Futures
To achieve breakthrough growth, incremental ideas often won’t cut it. We help develop game-changing perspectives of the future, uncover new opportunities, and craft bold moves that truly move the needle. We help generate deep insights, ensuring choices are well-informed.
Insights Drive Choices
We blend this creative and bold vision with rigorous analysis. We work closely together with clients to generate deep insights and conduct thorough analyses, ensuring strategic moves are well-informed today, and can be challenged in the future.
Validating Through Experimentation
Not every decision can be validated in theory alone. We help run data-driven experiments to validate strategies before they are fully scaled. This helps reduce risk and increase the probability of success.
WHAT WE DO
Strategy Execution & Implementation
The Importance of Execution
But having the right strategy is only half the battle. It’s the execution that truly determines success. Research reveals more than two-thirds of strategies fail to deliver their intended results. The reason for this lies in the ability to mobilize the entire organization to drive the strategy forward and double down on implementation. Common pitfalls include too many initiatives, conflicting goals, unaligned leadership, and disengaged employees.
Activating Strategy with Impact
At atomiq, we help to ensure that strategy is effectively activated throughout the organization. We help to avoid common execution pitfalls, ensuring the strategy achieves its full potential and maximizes returns. We help companies to define a portfolio of initiatives and break these down into organizational and individual goals. We support organizations in defining resource requirements and allocation. Moreover, we help to set up the right frameworks to monitor and steer the organization, and support in having the right conversations so that execution happens on plan.
WHAT WE DO
Strategy Operating Model
The End of Static Strategies
Let’s face it: strategy is no longer a one-time event. The era of static five-year plans is over. In today’s volatile and ever-changing business landscape, companies must maintain a constant pulse on their internal and external environments. They must consistently question whether their strategic choices remain valid or require reassessment. Agility, constant adaptation, and openness to fresh perspectives are no longer optional but essential to pivot effectively.
Strategy as a Continuous Capability
Companies must embrace strategy as an ongoing and strategic capability. They must embed the right processes, systems, and a culture of excellence to continuously craft and execute powerful growth strategies for long-term success. At atomiq, we support organizations in designing, setting up, and maintaining these strategic operating models, ensuring they remain agile, responsive, and ready for whatever the future holds.
