Business Models & Pricing
Value Capture is Imperative for Business Success
Optimized business models and pricing strategies can significantly boost profits—far more than cutting costs or increasing sales volume. Yet, many organizations underinvest in value capture strategies, neglecting the tools, skills, and long-term operational frameworks essential for success.
Business Models and Pricing Competitive Advantage
How a company charges for its solutions and setting the right price influences customer decision-making and drives growth. Adapting business models models and pricing strategies to align with strategic goals, customer needs, and market dynamics can create transformative opportunities. Success lies in blending creativity with data-driven approaches.
From Strategy to Execution
Even the best strategies fall short without seamless execution. Internal politics, complex systems, or lacking capabilities can stifle potential. To successfully operationalize strategies, companies must focus on unifying leadership, enabling teams, and implementing practical tools and processes. Cross-functional leaders should share a vision, have aligned goals, and be made accountable for them. Moreover, they must collaborate to secure follow-up and track progress. A well-trained salesforce must understand pricing logic, articulate value persuasively, and negotiate effectively. Early engagement, clear training, and actionable guidelines are key to equipping teams for success. Segment-specific pricing calculators, clear guidelines and decision-making frameworks, professional quotes, and customer-centric proposals are practical tools that will foster execution.
Working with atomiq
We help companies design, and implement effective pricing and business model strategies that drive growth and profitability. We support with practical implementation and long-term enablement.
WHAT WE DO
Monetization Models
Shaping future revenue generation
We help companies identify, design, and implement effective business model strategies tailored to their customers’ needs, the market’s dynamics, and their unique value proposition and ambition. We provide comprehensive support that ranges from the initial definition of a business model for a novel solution to optimizing existing monetization approaches in a portfolio of legacy solutions.
Collaboration and practical tools
Our collaborative approach ensures that comprehensive alignment is achieved and solid execution is secured. Once a business model is defined, we help to translate this into day-to-day operations by training the sales teams, updating pitch decks, or modifying proposal documents.
WHAT WE DO
Pricing Strategies
Pricing for all scenarios
Whether for launching new solutions, repositioning legacy offerings, or aligning price points across a portfolio, we help companies define and implement effective pricing strategies. We help determine if a cost-based, competition-based, value-based, or hybrid approach is the best suited. Once the appropriate strategy is identified, we help organizations set the right prices and successfully introduce them to the market.
Pricing based on insights
For a value-based pricing strategy, we can help companies with the required research to understand customer preferences, needs, and price sensitivities. We help to test different price points and gather data on customer reactions. Ultimately, this type of research and its findings will also help shape and perfect the positioning and value proposition of the offered solutions.
WHAT WE DO
Implementation and Enablement
Value through execution
Getting the strategy right is only half the battle. Implementation and continuous improvement are imperative to turn ideas into reality. We assist in setting up tools, systems, and structures, as well as upskilling and activating commercial teams to execute effectively.
Training and deal support
Our support includes equipping sales teams with a comprehensive understanding of the pricing strategy, training in storytelling, and handling objections. Additionally, we provide guidance on applying chosen business model strategies to specific deals, enabling learning opportunities, and offering practical, hands-on training.
Governance and procsess
We help define pricing guidelines and decision-making matrices, ensure that internal processes are in sync with the customer buying journey, and implement systems that make life easier.
Evaluation
We support companies in tracking sales performance in realizing proposed prices and monitoring market share, growth, or profitability trends. Depending on the outcomes, we assist in evaluating and refining strategies to drive continued success.
