Brand & Positioning
A Transformative Driver of Growth
A brand is far more than just a name, a logo, or a palette of colors. It is the embodiment of what a company is, how it is seen, and how it wants to be seen – today and in the future. When these elements are in sync, a brand can be a powerful force that helps drive customer loyalty and creates differentiation from competitors. Moreover, it creates a sense of purpose and belonging for those working for it, acting as a catalyst of engagement. All this coming together makes brands become a driver of transformative growth.
To Lead or Not to Lead
As we navigate an era of unpredictability and change, brands are constantly faced with the choice of being resilient to change, adaptive to change, or possibly even being the change-maker. As good brand does what it says it says it does, the choice of change is not only one of external storytelling, but internal transformation. Should they stick to who they are, with the risk of being seen as non-relevant? Should they drive passively follow market trends, with the risk of being seen as plain vanilla against competitors? Or should they boldly lead the way, with the risk of seeming unbelievable?
Brand Strategy as a Continium
Just as corporate strategy has evolved from a periodic exercise to a continuous capability, so too must brand strategy. It’s no longer a one-time effort, but a dynamic and ongoing process that demands constant attention and refinement.
Working with atomiq
We empower brands to unlock their full potential through brand strategy design and implementation, brand launch and activation, as well as the development of sustainable brand operating models for lasting impact.
WHAT WE DO
Brand Strategy
Brand Strategy and Positioning
Brand strategy distills ambition, purpose, promise, enablers, and experience into a compass that guides the way for the company and informs the outside world about its direction. By bringing together various perspectives our approach blends logic and insights with intuition and creativity. We help unleash market insights and map out customer needs and organizational capabilities. This allows us to help craft brand strategies that resonate with internal and external audiences, making them stand out.
Brand Architecture
Defining brand architecture is about maximizing the impact of brands and sub-brands in an organization’s portfolio. We work with companies to create brand architectures that balance external factors with internal ambitions into a harmonized identity. Whether it is streamlining existing brands or sub-brands to reduce complexity or identifying opportunities for new sub-brands, we optimize the value of each brand, internally and externally.
WHAT WE DO
Brand Implementation & Activation
Brand Identity & Narrative
A meaningful brand narrative and identity are the front and center of creating connection and excitement with employees and customers. We partner with companies to breathe life into their brands by bridging the execution gap between brand strategy and creative implementation. We help craft visual identities, customer experiences, brand guidelines, and value messaging. To ensure that brands resonate with customers and differentiate from the competition, our approach includes testing and validating ideas through prototypes.
Brand Communication
Our holistic understanding of the modern multichannel environment ensures that the brand not only reaches but also engages and inspires the specified target audience. To activate the organization and create brand ambassadorship, we partner with organizations in the design and execution of change communication programs and external marketing campaigns.
WHAT WE DO
Brand Operating Model
The Brand Mindset
In today’s fast-paced business environment, organizations are confronted with the choice of adapting or not adapting to change. Brand strategy is no longer a periodic act that occurs every three to five years. Brand is a capability and a mindset that needs to be instilled and manifested into the organization’s way of working.
Brand Operating Model
We help establish dynamic brand operating models that integrate brand strategy and execution into the core of organizations. From performance metrics to organizational design, we help provide the tools, structures, and coaching needed to maintain the trajectory of a brand and ensure it remains aligned with the evolving corporate goals and market dynamics.
