Reigniting Growth in a Heavily Regulated Environment
A healthcare company comprising several business units and operating within a heavily regulated environment sought to reignite growth. The challenge was to identify growth strategies that would secure profitability. The company needed a clear plan to enter new markets, engage the organization in its growth journey, and ensure sustainable results across its diverse business units.

Developing a Strategy Grounded in Customer Insights
To address these challenges, a corporate and business unit-level strategy was developed. Customer insights were generated through co-creation and ideation sessions, while external validation with customers and industry experts ensured the strategies were robust. Key steps included identifying untapped market opportunities, sizing those markets, and building data-backed business cases for growth.

Driving Alignment Through Collaboration and Buy-In
The process was highly collaborative, involving senior management, middle management, and employees through workshops designed to create buy-in and alignment. Clear growth avenues were defined, focusing on profitable opportunities. The “how to win” strategy outlined actionable steps, including redefined brand positioning, enhanced value propositions, and revised messaging. Digital customer engagement was emphasized to generate cost-effective leads.

Establishing the Foundations for Success
The initiative also established what it would take to succeed, including organizational setup and operational adjustments. This comprehensive and inclusive approach provided the company with a clear, actionable growth strategy, enabling it to strengthen its position in its market segment while achieving sustainable and profitable expansion.