Defining a Strategy for Sustainable Growth
A global leader in providing engineering solutions sought to define a clear strategy for sustainable growth. Operating in a highly competitive market, the company needed to understand the evolving market environment, uncover customer and competitive insights, and explore growth opportunities to strengthen its leadership position. The challenge was to create a forward-looking strategy while ensuring alignment across regions and practical implementation.

Collaborative Development of Strategic Options
Through extensive internal and external interviews, valuable market insights were gathered. The company adopted a structured and collaborative approach to develop ideas for growth and frame these into a set of strategic options. Leveraging the philosophy of the double-diamond framework, prototypes of the strategic options were developed and validated externally. This ensured their relevance and feasibility, ultimately serving as the basis to take decisions on the future direction.

Implementing a Comprehensive Growth Strategy
This process resulted in a comprehensive growth strategy that enabled the company to deepen its penetration in existing markets while exploring new opportunities. An implementation roadmap was created to guide the seamless execution of the strategy across the organization.