Addressing Growth Challenges in a Competitive Market
A globally active engineering company faced challenges to drive growth in a crowded and competitive market. Comprised of several business units, the organization lacked alignment on its growth strategy and needed to align its independent paths.

Creating a Unified Approach to Unlock Growth Potential
The challenge was to develop a cohesive corporate strategy that aligned the diverse needs of each business unit while addressing external market pressures. The opportunity lay in fostering conversations amongst senior leadership and creating a unified approach that could unlock growth potential across the organization.

Developing an Aligned Corporate Strategy Through Collaboration
Through a collaborative process, and by using methodologies such as design thinking, the double-diamond framework, and applying agile methods, an aligned corporate-level strategy was developed and cascaded to each business unit.

Grounding Decisions in Data and Strategic Insights
Key elements of the strategy process included customer insight generation, the formulation of strategic dilemmas, ideation processes to define choices and barriers to execution, as well as internal and external validation to test and refine these. Comprehensive market sizing and business case development ensured that decisions were grounded in data.

Embedding Strategy Through Organizational Anchoring and Storytelling
Finally, organizational anchoring and storytelling ensured that the strategy was not just developed but effectively embedded into the company’s operations.